Jeannie is a brand transformation consultant based in Auckland, New Zealand. With over 10 years leading brand transformations across New Zealand and Australia, she has shaped the identity of some of the country's most recognised organisations.
Most recently, Group Account Director at Designworks, Jeannie has led complex, multi-stakeholder brand engagements spanning brand strategy, visual identity, employer brand, sustainability communications, and multi-channel rollout. She works at the intersection of strategic rigour and creative quality – and believes the best brand work starts with a genuine understanding of people.
Experience
Designworks
Jasper
Mark by South / Studio South
Milk Brand Agency
Dow+Goodfolk™ (formerly Dow)
Iceberg (formerly) Strategy Brand & Advertising Auckland
Studio South (formerly APLUS)
Saatchi & Saatchi Design Worldwide (Auckland)
Capability
Brand Transformation
Brand Strategy
Brand Architecture
Creative Direction
Brand Identity
Campaign Direction
Packaging Design
Stakeholder Engagement
Client Portfolio Management
Agency Setup & Management
Brand Guidelines
Art Direction
Copywriting
Marketing Strategy
Social Media Management
Digital Marketing
Content Creation
Product Development
Selected Accolades
The Dieline
Packaging of the World
Best Design Awards
Australian Graphic Design Awards (AGDA)
Site Inspire
WGSN Trend Report
Design Assembly
Flexible Packaging publication
Eco Packaging Now publication
Form
Creative Bloq
Ateriet
“I asked Jeannie to describe herself to me and in her words. She came back with ‘Urban explorer, wannabe food critic, serial recommender, ultimate gift-giver’ and I honestly couldn’t agree more. But what’s important about this, and so valuable to Milk - is her genuine interest and critical analysis of the details of design and experience. This is such a valued asset to have when designing, as there are so many nuances to creating brands that resonate.
Charles Eames said “The details are not the details, they make the design.” And this is Jeannie.”
– Sarah Melrose, Executive Creative Director, Milk
Selected Clients
Auckland Airport
EVT
LyLo
Tourism New Zealand
New Zealand Story
New Zealand Trade & Enterprise
Swanndri
Air New Zealand
Tiaki Care for New Zealand
New Zealand Aluminium Smelter
Rio Tinto
TAL Insurance
Robotics Plus
Callaghan Innovation
L&P (Coca Cola)
Rydges
Seequent
Interislander
KiwiRail
Coherent Hotels
Silver Fern Farms
Emma Lewisham
Pals
Happy Valley Honey
ACME
Sanitarium
Fonterra
Nurture Group
Comvita
Click Clack
Food in a Minute
Pure Mama
Versa Finance
Tui Garden Products
Novii
Heilala Vanilla
Foley Wines
Babich Wines
Spark
Housing New Zealand
UFL
Every Educiad
API
Meadows Mushrooms
Hyoumankind
Marcel’s
VTNZ
Two Islands
BetterCo
Growbright
Bright Eyes
Framingham
Hanleys
Trilogy
Lion Nathan
Coca Cola
Hellers
Cerebos Gregg’s
Pro Life Foods
Auckland University of Technology