Jumping on the Brand Wagon
VTNZ knew their brand needed a tune up. We got involved with a new positioning strapline and printed collateral that works with their existing logo and iconic orange. It was all about using thoughtful design to humanise a brand that had felt too inspector-ish and more than a little 90’s government department. Our little orange vehicles are part of a new toolkit that helps clarify the many ways VTNZ can help New Zealanders keep their wagons rolling. We’d safely say the brand is now road ready.