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UFL

UFL have been innovative leaders in the furniture market for over 30 years. They challenged us to re-fresh their brand and enhance the characteristics of quality, modernity and playfulness. We wanted to make UFL stand out, whilst retaining the values that have made them #1 for so long.

Colour selection came from the diverse colours available within the furniture range - surprising colourways and interesting combinations. We coupled this with fresh typography, shape and photography to ensure that the UFL brand now accurately represents the company and its culture.

Best Awards Finalist 2018

Category

Identity, Communication & Website

Client

UFL

Credits

Milk Brand Agency
Creative & Design Director: Sarah Melrose
Design Team: Jeannie Burnside

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