The Creative Mind
This project was informed by my research into creative thinking principals, research that was used to identify a recipe as an analogy for ‘ingredients’ or catalysts used in a science experiment. People in creative jobs often struggle to be creative on demand, finding it difficult to generate new ideas. Removing the boundaries created by briefs can be a productive way to overcome this creative block allowing the individual to freely and openly interpret the work, a non-committal method of stimulating creativity.
The project encapsulates youthful playfulness with the activity book publications and building block interactive sculpture, visual strategies that were developed with the underlined conceptual idea that children’s imaginations are free to unobstructed experimentation and fun.
The interactive sculpture was simplified to the essence of the ‘catalysts’ of joining multiple ideas to suit the designer or artists brief. I have used hand rendered techniques to produce the sculpture, as a method of demonstrating the emotional connection and complexities, physically and figuratively, behind the design.
Experimental Project –
Publication & Interactive Sculpture,
Student Project Whitecliffe College of Arts and Design