Who can’t be happy eating pancakes? That was our inspiration to flip Marcel’s from a small regional business that people weren’t noticing, to one on a mission to get more people into great pancakes. Because what’s not to love about a 15 year old family business based under the ice cream cone dome of Mt Taranaki, driven by Marcel, a very fussy engineer from Belgium, whose pancakes are so light and fluffy you can’t believe they weren’t made only a few moments ago. As we said, dripped, flipped and aerated to perfection. None in the bin like when you try to make them yourself. Oh la la, happy day!
Was featured on Packaging of the World
Communication & Packaging
Van Dyck Fine Foods Ltd.
Creative Director: Donna McCort
Design Director: Kirsty Harvey
Design Team: Kirsty Harvey & Jeannie Burnside
Typography "M" crafted: Luke Lucas
Photography: Shaun Cato
Food styling: Julie Le Clerc