Yoonjai Choi: Lecture

Bio //
Yoonjai Choi is a graphic designer and partner at Common Name, based in New York City. She currently teaches a typography class at Columbia University Graduate School for Architecture, Planning, and Preservation (GSAPP). She is also a visiting critic at Yale School of Art, Syracuse University School of Architecture, Parsons, and Rutgers University. Yoonjai received her BFA in visual communications from Hongik University in Seoul, and an MFA in graphic design from Yale University. Prior to co-founding the studio, Yoonjai held a director position at New York design studio 2×4 for several years, where she worked with a variety of clients including LACMA, Prada, OMA, Bernard Tschumi, MoMA PS1, Rafael Moneo, and Barneys New York. [From New York Typography Summer School]

For Artsy

For Artsy

Points from the lecture //
_ Artsy project (above) using Artsy's art archive to inform the identity
_ Yoonjai's s slow transition from being a designer at 2x4 to starting Common Name. The desire to control all aspects of being a designer and the process. 
_ The importance of having a good business partner, creatively and logistically
_ Having similar goals for the vision of the studio (Common Name operates with a focus on the cultural sector of design)
_ Working with a person who has a different process to you – Canoe vs Kayak analogy
_ Cultural entities are becoming more commercialised
_ Not doing any 'commercial' work as a studio is unfeasible, financial vs aesthetic aspect
_ Everyone wants to become more efficient but inefficiency is more interesting

Get Lectured: Syracuse, Spring '15

Get Lectured: Syracuse, Spring '15

Syracuse Architecture //
_ Dealing with problems associated with this project that weren't text book, interesting challenges
_ Researching architect posters and the bridge between architect as an architect and architect as a designer
_ Using shapes to hide and reveal relevant information to that particular event as a method of expressing the identity