James Goggin: Lecture

Bio //
James Goggin is a Chicago-based British and/or Australian art director and graphic designer from London via Sydney, Stockholm, Copenhagen, Auckland, and Arnhem. He runs a design practice named Practise together with partner Shan James, working on projects in Europe, Asia, Australasia, and North America. The duo recently launched a publishing imprint for children and grown-ups called Garden Press. Goggin teaches at Rhode Island School of Design as visiting thesis critic, lectures here and there, and writes now and then. [from the New York Typography Summer School]

Notes from this Lecture: titled 'Typography Typologies' //
_ Grotto's 'O' was the earliest example of perfect 'O', prime example of how studied simplicity beats showing off
_ Importance of research into client and relevant typography
_ Learnt what homophone, asterism and dinkus are
_ Bad joke typography - symbolism
_ Typographic ready mades: picking something up and putting it into a different context, finding a typeface and using it in a different context than what it was originally intended for
e.g. The Carpenter Centre for Visual Arts, Harvard
_ Being too obvious?
_ Paranoia of getting in the way, subtlety add or remove to not ruin things for the artist or reader
_ Coded typography: ideas hidden in plain sight e.g. Campaigns for the Turbine Hall at the Tate Modern
_ Loaded typography: choosing for loaded historic meaning / symbolism
_ Typographic legitimacy e.g. Chicago Garden As City competition
_ Typographic urgency: stensils
_ The legitimacy of bad typography: the use of Arial and Comic Sans but don't want to be ironic e.g. Verdana being used for Ikea rather than Futura, the default qualities of Verdana suit the flatpack of Ikea
_ Designing something appropriate, sometimes what the client least expects