Fraser Muggeridge studio is a graphic design company based in Clerkenwell, London. Throughout a wide range of formats, from artists’ books and exhibition catalogs to posters, maps and postcard invites, the studio prioritizes artists’ and writers’ content over the imposition of a signature style. By allowing images and texts to sustain their own intent and impact, each project is approached with an elegantly pared-down aesthetic, with color, typography, paper stock and format playing a key role in arriving at a sympathetic yet subtly alluring object. Fraser teaches on the MA Book Design course at Reading University and on the BA Graphic Design course at Camberwell College of Arts, London. [from the New York Typography Summer School]
Fraser introduced us to his work and of designing / modifying / cracking fonts. How successful this can be for headlines or subtle changes for bodies of text. Sometimes the idea is better than what the end visual is.
Ideas of how this can be achieved?
_ Matching stem widths between upper and lower case
_ Creating a School Book font (simplified characters – bow vs single story)
_ How the punctuation is used / styled
_ Aligning to X height
_ Using multiple versions of a font
_ Using a base font and then messing with it
_ Layering fonts / characters
_ Art on the Underground project
We were given one hour to make our own modified typefaces and then present as a group each of our ideas.
My contribution //
Consolas Saver is a lowercase font adapted from the typeface Consolas (a wide and open typeface). I have cut off the ascenders and descenders to the x-height to save space when the font is used.